Spotlight: Cynthia Furtado

Text and Photos by Sarah E. Murphy

Cynthia Furtado

For Cynthia Furtado, co-founder and co-owner of Salt Pond Realty, LLP, each day offers an exciting opportunity to make someone’s dreams a reality. “As soon as I wake up in the morning, I can’t wait to get to the office. Before I’m out of bed, I’m already thinking about what’s coming down the line in terms of inventory, and matching it with just the right person,” she said.

Cynthia brings her signature laser focus and love Falmouth to her role, which she considers more of a passion than a job. Her involvement in the local community makes her uniquely equipped to serve as an unofficial Cape Cod ambassador, educating clients about what makes the seaside town of Falmouth such a special place.

“All of us here at Salt Pond live and work on Cape Cod. We’re not just selling homes, we’re selling a lifestyle,” she said.

For several years, Cynthia served as a board member of Falmouth Museums on the Green, home of the Falmouth Historical Society, where she played an integral role in development, membership, and outreach, growing the organization’s base. She donated her time behind the scenes to plan and execute several events to raise funds and attract new members, such as the long-standing summer tradition, Jazz in the Garden, and the one-time and wildly popular, Lucky 13 Beer BQ featuring local band, Crooked Coast, for which Salt Pond also served as premier sponsor.

For the past few years, Cynthia has focused her efforts on mentoring small businesses by serving as a board member for E (Entrepreneurship) For All Cape Cod, a local chapter of the national nonprofit, aimed at accelerating economic and social impact in communities nationwide through inclusive entrepreneurship, in particular female and minority owned businesses. The mission is personal to Cynthia, for although not by design, Salt Pond comprises a six-member, all-female team, each bringing her own perspective and past experience, from small business owners to members of the local Parent Teacher Organization.

Salt Pond prides itself on being educated about much more than real estate. Located in bustling Queen’s Buyway, in Historic Falmouth Village, they also have their finger on the pulse of the community. As a small business owner herself, Cynthia knows firsthand the importance of supporting the Cape Cod economy all year long. Therefore she and her colleagues recommend to their clients the same trusted businesses they rely upon for their own everyday needs.

“It’s very much a family atmosphere here, and that extends to our clients. The relationship doesn’t end when someone buys or sells. They pop into the office if they need a recommendation for a hair stylist, a plumber, or a landscaper. They come in to update us on their home. Some folks stop by just to say hi and use our copier,” she said. “We want and we encourage that lasting connection.”

Cynthia is grateful to call Falmouth home, along with her husband, Tom, and their Yellow Labrador, Blondie. She is inspired daily by her surroundings, from stunning coastline, to tranquil woodlands, to her favorite landmark, the Rachel Carson statue, located in Woods Hole’s Waterfront Park.

“She represents strength. She was a trailblazer,” Cynthia said

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